No 1265 April 2014 Video Killed the Radio Star ? Online Music Videos and Digital Music Sales Tobias Kretschmer
نویسندگان
چکیده
Sampling poses an interesting problem in markets with experience goods. Free samples reveal product quality and help consumers to make informed purchase decisions (promotional effect). However, sampling may also induce consumers to substitute purchases with free consumption (displacement effect). We study this trade-off in the market for digital music where consumers can sample the quality of songs by watching free music videos online. Identification comes from a natural experiment in Germany, where virtually all videos that contain music are blocked on a popular video platform due to a legal dispute with representatives of the rights-holders. We show that promotional and displacement effects cancel out in the sales performance of individual songs, whereas online music videos trigger sales of albums.
منابع مشابه
CEP Discussion Paper No 1265 April 2014 Video Killed the Radio Star ? Online Music Videos and Digital Music Sales Tobias Kretschmer Christian Peukert
متن کامل
Music recommendation for music learning: Hotttabs, a multimedia guitar tutor
Music recommendation systems built on top of music information retrieval (MIR) technologies are usually designed to provide new ways to discover and listen to digital music collections. However, they do not typically assist in another important aspect of musical activity, music learning. In this study we present the application Hotttabs, an online music recommendation system dedicated to guitar...
متن کاملMySpace Killed the Radio Star? The Impact of Online Sampling on Song Sales
The recent emergence of online feedback and sampling mechanisms has created new avenues where consumers can learn about information goods such as books, music, and movies. An increasing number of studies evaluate the impact of these technological innovations on purchasing behavior. These studies often face estimation issues such as unobserved heterogeneity and simultaneity. This paper reviews t...
متن کاملSocial Media, Traditional Media, and Music Sales
Motivated by the growing importance of social media, this paper examines the relationship between new media, old media, and sales, in the context of the music industry. In particular, we study the interplay between blog buzz, radio play and music sales, at both the album and song levels of analysis. We employ the Panel Vector Auto-regression (PVAR) methodology, an extension of vector auto-regre...
متن کاملOnline Music, Sales Displacement, and Internet Search: Evidence from YouTube
Digital content services have become an important means of enjoying music, and considerable debate exists over the performance rights of sound recordings. In this paper, we exploit the removal of Warner Music content from YouTube in January 2009, and its restoration in October 2009, as a plausible experimental design to investigate the impact of online content availability on music sales and In...
متن کامل